Creating better cities for people, with people.

Creating better cities for people, with people.

Creating better cities for people, with people. Contributing to the well-being of the urbanite, in the Netherlands and beyond. That’s what we go for.

What makes us tick

What we do

Making cities more sustainable, healthy, innovative and vital. So that the people in the city can thrive. Every day, we help city councils, government agencies, architects, property developers, cultural institutions and commercial brands to have a positive impact on the city and its communities. Placemaking, placetesting and place branding are just some of the tools in our toolbox.

  • Strategy & Innovation

    For our cities of the future, we are following new paths and discovering innovative ways of thinking

  • Brand Urbanism

    By bringing brands and cities together, we turn urban dreams into reality

  • Placemaking & placetesting

    By providing plenty of room for experimentation, we increase the chances of a place being a success.

  • Place Branding

    Turning places into strong brands that (re)conquer hearts

  • Participation & Community Building

    Because two heads are better than one, we always make the city, any city, together

  • Culture-led Development

    Creating vibrant cultural places that allow neighbourhoods to flourish and cities to thrive

    • Cases

  • Amsterdamse Poort's future being tested

    Placetesting as a co-creative development strategy

    View Case

  • Heart of Woensel

    Professional and neighbourhood experts work together on the new identity of 'their' centre

    View Case

  • The healthiest neighbourhood

    A little healthier every day

    View Case
    • View all of our cases here

    No matter who we work for,
    we all share the love for the city

    Urban Updates

    View all our updates here

    Find out what inspires us

  • The future can be (place)tested

    Ready to shape the future? Discover the power of Placetesting

  • Pre-Order Now: Heart, Head, Hands – Guide for Citymakers

    Exciting news! An English adaptation of the Dutch book Hart, Hoofd, Handen - Guide for Citymakers is in the works and is expected to be released in 2025. This international edition will make the inspiring stories, practical tools, and powerful insights…

  • Guide for City Makers available from October

    From October 1, the book ‘Heart, Head, Hands: A Guide for City Makers – In 4 Steps to Culture-Led Development’ will be available for € 39.99. You can find it at local bookstores and all major online retailers. This book is…

  • Milestones after one year of Culture-led Development

    A year ago, we enriched our portfolio with the specialization 'Culture-led Development.' Now, as we reflect on the past year, we highlight the key milestones.

  • Column ‘Placetesting: the antidote to placemaking inflation’

    Placemaking has become a crucial element for the marketing strategy of places and spaces. In 2020, the term placemaking seems to be rapidly eroding. This is why I’m coining the new term ‘placetesting’ as an antidote to placemaking inflation. I am confident that placetesting…

  • From shopping centre to vibrant ‘Heart of Woensel’

    The Woensel shopping centre in Eindhoven is ready for a new future. With the development of the placebrand 'Heart of Woensel', we answer the question of what the place will mean in the future for all its users. In addition to…

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