Expertise
Creating meaningful places. Here's how we do it.
Place Branding
Give direction to development by first understanding the identity of the place
Placetesting
Don’t develop on assumptions. Test what truly works.
Culture-led Development
Use culture as the engine of area development
Speaking and Facilitation
Inspiration drives change. Invite fresh perspectives with a speaker who brings energy and substance.
Strategy and Innovation
Strategy is the foundation for better cities. We help define the direction for meaningful change.
Focus Lab
Clarity, direction and fresh momentum for citymakers.
Most recent cases
Together with governments, developers, cultural and social organisations and other citymakers, we shape places that matter. Here is a selection of our work.
From ambition to a strategic compass for social impact
Dura Vermeer’s social impact ambition translated into practice
From an Empty Square to a Place with Meaning
Placebranding Spuiplein Den Haag
From Placebrand to Citywide Movement
Laying the groundwork for the new city marketing organization of Heerlen
Need focus and inspiration? Book a keynote or a Focus Lab.
Urban Updates
‘Heart, Head, Hands included in must-read list for urban development
Heart, Head, Hands – A Guide for Citymakers has been named a must read by Managementboek.nl. In the article, we also share our top three must reads for city makers.
Interview: “Without Culture, We End Up with Incredibly Dull Cities”
Operating at the intersection of culture, society and urban development. In this interview with Vastgoedvisie, Rinske explains how culture and real estate can reinforce each other and why this is not idealism, but simply smart thinking.
How can city councils secure space for creative hubs and makers? Six practical tools
In many cities, the importance of creative workspaces, creative hubs and makerspaces is widely recognised. Yet structurally embedding them in area development remains difficult, even though city councils have strong instruments to steer this.
Column: The forgotten human in ‘putting people first’
No area development strategy, tender or design proposal today is complete without the phrase ‘putting people first’. But how credible are we as a profession if, at the same time, we keep ourselves under constant pressure to perform. It’s time to…
Culture-led development and placemaking in practice: insights from Reggio Emilia
More and more cities are looking for ways to strengthen public space not only spatially, but also socially and culturally.Placemaking Week 2025 made one thing clear: culture is not a final add on, but a strategic factor at the front end.
Culture as a Driver of Urban Transformation: Insights from Urban Future in Łódź
In May 2025, Łódź became a laboratory for urban renewal, bringing together citymakers from across Europe to share concrete lessons from practice. In the article, you can read the key takeaways and Rinske’s contributions to the programme.