BRAND – The Urban Agency
“We excel at creating lasting impact in the city and its communities.”
Rinske Brand, founder BRAND The Urban Agency
Who we are
The BRAND team is highly diverse and that – in our opinion – is one of our biggest strengths. We’re versatile, with a wide assortment of backgrounds and interests, and solid work experience. This, combined with a passion for our work, feeds into the creative mix.
We design a strategy tailored to what you aim to achieve, and pick the most efficient and appropriate channels and tactics to achieve it. With BRAND you have the clarity and expertise of an external agency. And not only that – we work together with you. We believe in collaboration. As your partner, we share responsibility for the success of your campaign or project. We’re with you every step of the way, until the promised result has been delivered. And we’ll celebrate together as well!
What we do
- (Re)positioning/ re-branding
Did you know there’s always a new way to tell your story? We’ll help you find it. So you’ll have a message that captures your brand, or connects with your audience. That’s how you bring (new) life to an idea, brand or organisation.
A sold-out event, a Lonely Planet listing, or a buzz around your theme… Whatever your ambition: together we’ll make it happen, with a compatible concept and an approach that delivers results.
Defining a strategy, gaining focus, and managing day-to-day progress – all these things often benefit from having a sparring partner. We are your partner in business.
- Place branding
Are you looking to create a place brand? We always say: show the best of what you have to offer. And let people experience it. Once you appreciate the added value of a location… the positive story tells itself. We are good at discovering gems, and love sharing them with you.
- Event organisation
Getting people moving. Literally. We love it. We create a fresh, engaging concept and take care of everything, from A to Z. From an creative invite and unique locations to generating a buzz through social media.
This is the core, but it’s not everything. We can’t summarise all that we do in bullet points. Our curiosity and creativity are endless. And if something’s completely new to us, we’ll go right ahead and do it. Or, to quote the words of Swedish philosopher P. Longstocking: “I have never tried that before so I think I should definitely be able to do that.”
We adapt our approach to fit each individual brief. Because every goal is different. And there are so many tools, media and channels we can choose from… But all projects have 1 thing in common: they start with a dream, and relevant goals. We listen to you and, together, discover the best way to turn your dream into reality.
Just like you, at BRAND we also have dreams. For us, it’s all about engaging with people and inspiring them to take action. It’s at the heart of what we do. Our ethos is built on originality, innovation and quality. And we use those values to measure success factors and results. After all, we share equal responsibility for the outcome.
We gain so much energy from all our clients. We are proud to present:
Institute for Housing and Urban Development Studies
Stichting Dance for Health
Digitale Steden Agenda
Ministerie van Infrastructuur en Milieu
Erasmus Universiteit Rotterdam – opleiding Bestuurskunde
Uit je eigen stad
Internationale Architectuur Biennale Rotterdam
Gemeente Den Haag
BVR adviseurs ruimtelijke ontwikkeling
Stroom Den Haag
Museum Boijmans Van Beuningen
Nederlandse Rode Kruis / Red Concepts
Manifesta Foundation – Manifesta Kunstbiënnale 9
Festival Wereld van Witte de With
TU Delft, Faculteit Bouwkunde
Global Art Agency
Wij zijn BRAND
For us, it’s all about working with – not for – our clients. From shrewd strategists and dynamic experts to our enthusiastic campaign team, we are committed to doing our very best for your organisation, brand or event.
BRAND advises, brainstorms and organises from our office located in Rotterdam’s vibrant city centre.
We’d love to get to know you. Why not pop in for a coffee? Or get in touch to set a date.
BRAND – The Urban Agency
Schiedamse Vest 91-B
3012 BG Rotterdam
+31 (0)10 433 35 00