BRAND - The Urban Agency

Our cities are our future. That’s why we help organisations and initiatives to succeed in their goal of making cities better, more appealing and resilient. With our unrivalled insights into the preferences and needs of urbanites, we deliver compelling campaigns, events and actions that have a lasting effect on those communities. The work we do is broad and varied, and includes (re)branding, activation campaigns, place branding, events and conferences. But whoever we work for, profit or non-profit, we are driven by the same passion: We all love the city.

we all love the city.

“We excel at creating lasting impact in the city and its communities.”

Rinske Brand, founder BRAND The Urban Agency

Who we are

The BRAND team is highly diverse and that – in our opinion – is one of our biggest strengths. We’re versatile, with a wide assortment of backgrounds and interests, and solid work experience. This, combined with a passion for our work, feeds into the creative mix.

We design a strategy tailored to what you aim to achieve, and pick the most efficient and appropriate channels and tactics to achieve it. With BRAND you have the clarity and expertise of an external agency. And not only that – we work together with you. We believe in collaboration. As your partner, we share responsibility for the success of your campaign or project. We’re with you every step of the way, until the promised result has been delivered. And we’ll celebrate together as well!

Foto medewerkers

Foto medewerkers

What we do

  • (Re)positioning/ re-branding
    Did you know there’s always a new way to tell your story? We’ll help you find it. So you’ll have a message that captures your brand, or connects with your audience. That’s how you bring (new) life to an idea, brand or organisation.
  • Campaigns
    A sold-out event, a Lonely Planet listing, or a buzz around your theme… Whatever your ambition: together we’ll make it happen, with a compatible concept and an approach that delivers results.
  • Advice/strategy
    Defining a strategy, gaining focus, and managing day-to-day progress – all these things often benefit from having a sparring partner. We are your partner in business.
  • Place branding
    Are you looking to create a place brand? We always say: show the best of what you have to offer. And let people experience it. Once you appreciate the added value of a location… the positive story tells itself. We are good at discovering gems, and love sharing them with you.
  • Event organisation
    Getting people moving. Literally. We love it. We create a fresh, engaging concept and take care of everything, from A to Z. From an creative invite and unique locations to generating a buzz through social media.

This is the core, but it’s not everything. We can’t summarise all that we do in bullet points. Our curiosity and creativity are endless. And if something’s completely new to us, we’ll go right ahead and do it. Or, to quote the words of Swedish philosopher P. Longstocking: “I have never tried that before so I think I should definitely be able to do that.”

Our approach

We adapt our approach to fit each individual brief. Because every goal is different. And there are so many tools, media and channels we can choose from… But all projects have 1 thing in common: they start with a dream, and relevant goals. We listen to you and, together, discover the best way to turn your dream into reality.

Just like you, at BRAND we also have dreams. For us, it’s all about engaging with people and inspiring them to take action. It’s at the heart of what we do. Our ethos is built on originality, innovation and quality. And we use those values to measure success factors and results. After all, we share equal responsibility for the outcome.


A taste of what we do and what we’ve done

Rotterdamse Dakendagen 2015 & 2016

Rotterdam Routes app
campaign concept development

Our clients

We gain so much energy from all our clients. We are proud to present:

Entrepreneurs’ Organization


Gemeente Utrecht

Thornico Building

Gemeente ‘s-Hertogenbosch

Institute for Housing and Urban Development Studies



Gemeente Tilburg

Stichting Dance for Health

Rotterdamse Startersprijs


Museum Rotterdam

Waterweg Wonen

Digitale Steden Agenda



Ministerie van Infrastructuur en Milieu

Erasmus Universiteit Rotterdam – opleiding Bestuurskunde

Rotterdam Festivals

Uit je eigen stad

Hofbogen BV

China Light

Gemeente Rotterdam

Architectenbureau ZUS

Internationale Architectuur Biennale Rotterdam

Gemeente Den Haag


BVR adviseurs ruimtelijke ontwikkeling


Stadsschouwburg Utrecht

Stroom Den Haag

Museum Boijmans Van Beuningen

Nederlandse Rode Kruis / Red Concepts



Manifesta Foundation – Manifesta Kunstbiënnale 9

Nederlands Architectuurinstituut



Humanity House

Festival Wereld van Witte de With

TU Delft, Faculteit Bouwkunde


Cultuurnetwerk Nederland

Global Art Agency

Stadstheater Zoetermeer


Hip-hop huis

Foto museum



Kunst Connectie


Brand matters

Rinske’s TED Talk – Creating the Rotterdam of Tomorrow

How Rotterdam’s Hofbogen got back on track

The city as media channel; is the Netherlands ready for brand urbanism?

Our team

Wij zijn BRAND

For us, it’s all about working with – not for – our clients. From shrewd strategists and dynamic experts to our enthusiastic campaign team, we are committed to doing our very best for your organisation, brand or event.


Rinske Brand


Marlies den Hartogh


Vera Korsten


Anke van de Vliet


Judith Dekker


Talitha Nöllen


Jasper Spronk


Justin van Oel


Esther Anakotta


Werken bij BRAND?

Contact Us

BRAND advises, brainstorms and organises from our office located in Rotterdam’s vibrant city centre.

We’d love to get to know you. Why not pop in for a coffee? Or get in touch to set a date.


BRAND – The Urban Agency

Schiedamse Vest 91-B

3012 BG Rotterdam

+31 (0)10 433 35 00

or sign up for our newsletter (Dutch)


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