Ted Talk: Creating the Rotterdam of Tomorrow

What if brands would spend a fraction of their massive marketing budget on making our cities healthier and more attractive?    

Imagine that companies and brands would spend a fraction of their massive marketing budget on making our cities better, more attractive, healthier places to live? Think of all the incredible things we could achieve with just 1 percent of that 6 billion euro’s. Watch Rinske’s TED talk about brand urbanism and get inspired.

Interested in the opportunities for brand urbanism in your city? Or do you know of any good projects in which cities and brands work together? Get in touch!

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