Nowadays travellers are looking for a more in-depth, or even unique, travel experience. Reason enough for the city of Rotterdam to launch the free app Rotterdam Routes in the fall of 2014. The popular app with more than 35,000 downloads gives visitors a fresh, fun way to explore the city. Born and bred locals share their favourite places and let you discover the city’s best kept secrets. Next to Dutch and English the app is now available in Mandarin Chinese and free to download in the App store and Google Play.
Exponential growth of Chinese tourists
With the increasing popularity of Rotterdam, the city is experiencing an exponential growth of Chinese tourists. 2015 shows a 63% increase relative to 2012, and a 92% increase in overnight stays (CBS, 2015). Chinese tourists are becoming increasingly important for the Rotterdam tourist sector. Rotterdam wants to encourage them to visit the city by alleviating language problems, and providing plentiful and relevant information. Translating the app Rotterdam Routes into Mandarin Chinese is the first step in offering the Chinese tourist more guidance through on- and offline channels.
New way of travelling
Rotterdam Routes offers a new way of travelling. Like other apps it has transformed the travel landscape through navigation. It guides visitors through the city and provides access to the city’s different offerings. Whether it be language, directions, sights, hotels or restaurants. All within hand’s reach. Rotterdam Routes combines the practical and pleasant sides of traveling, and by doing so responds to the needs of the modern traveller.
About Rotterdam Routes
The app Rotterdam Routes takes you on a journey throughout the city. It tells you the story of Rotterdam through the eyes and ears of locals. The app offers 14 different walking or cycling routes along the city’s highlights, but also lets you discover the city’s secret sights known only to locals. With guided audio tours, maps, an event calendar and a social share feature, the app provides a complete travel experience. Free to download in the App store and Google Play. www.rotterdamroutes.nl
The Rotterdam Routes app was commissioned by the City of Rotterdam and produced in collaboration with Rotterdam Partners.