The challenge

The Netherlands is the bicycle capital of the world. Our reputation as a cycling nation extends far beyond our borders. But in Rotterdam, cars too often dominate the roads. In 2014, Rotterdam city council decided to remedy this by encouraging more people to cycle to, and in, the city, aiming at a 10% increase in bike traffic by 2018. So, they came to us to help them get the people of Rotterdam involved in making the new biking policy. We placed the bar a little higher, setting ourselves the goal of turning Rotterdam into the most (social) biking city in the Netherlands, and to ensure that citizens and government truly co-create.

Our approach

We developed the online platform ‘Fietsfan010’ (Cyclefan010) – through a website, Facebook, Twitter and Instagram, people got the chance to share their ideas and help define the new biking policy. We formulated simple questions based on the bike plan’s 20 action points, such as ‘Where would you like to have more bike racks?’ or ‘Which traffic lights force you to wait longer than necessary?’ We received a huge response from local people. They didn’t just answer the questions – they offered tips and ideas for improvements. After an extremely successful Twitter debate in September 2015, attended by the Rotterdam city councillor for mobility, and numerous activation campaigns, the number of followers and interactions of Fietsfan010 rapidly increased.

The outcome

Fietsfan010 has since become a valuable think-tank for the city. A vibrant community where the council, cycling organisations and companies, and bike-loving citizens talk about how to make the city more bike-friendly. The council’s biking team claims that the most valuable input they received was generated by Fietsfan010.

Terug naar overzicht



Download our white paper on citizen participation in bike culture here.


  • Successful online Twitter debate
  • Valuable biking think-tank for the city
  • One year later, a vibrant online community
  • Today, over 3500 followers on social media
  • High degree of interaction