The marketing agency with the city at its heart

We set people in motion. We make buildings, regions and cities (world) famous and turn users into fans and active contributors. As an urban agency, we’re inspired and energised by world cities, and transform this into original and eye-catching communication plans. Always backed by a well-conceived strategy and a powerful concept, with maximum impact and lasting results. Experience how our strategists, marketers and campaigners always do things a little bit differently.
Place Meets Flow: a new transit oasis for New Orleans
Place Meets Flow: a new transit oasis for New Orleans

How do you shape a street that works well for everyone? During the Walk Bike Places conference in New Orleans, Mobycon and BRAND The Urban Agency introduced the new jointly developed Integrated Place Assessment tool. This tool brings together the best of two… lees verder

‘Hi gorgeous, how are you today?’ It’s Sunday 7AM and I’m on my way to grab my morning coffee in Mid-City New Orleans, where I just arrived. Still jet lagged, the woman’s voice startles me, and I smile hesitatingly. She turns out to be… lees verder

The psychology behind participation
The psychology behind participation

Participation – the word on everyone’s lips in 2018. It literally means ‘active participation’, which ranges from simply being informed to actual decision-making, also known as co-creation. In the participation debate, we all focus mainly on the form. One idea is more creative than the… lees verder

Inge de Boer from Milan, Italy
Inge de Boer from Milan, Italy

How would you describe its inhabitants?  A mix of people, from the cliché Milanese well dressed (not on Saturday as jogging trousers seem to be obligatory for many), to the real Milanese born and raised here, to the new Milanese, both immigrants from others… lees verder

Joost Voeten from Houston, United States of America
Joost Voeten from Houston, United States of America

How would you describe Houstons inhabitants? Very friendly, very diverse and multicultural, food loving, hard drinking, car driving, interested and interesting, chilled out. Why do you love your city? Because it’s a sprawling huge city without zoning laws and it all works out… lees verder

TJ Maguire from Halifax, Canada
TJ Maguire from Halifax, Canada

How would you describe its inhabitants? Haligonian’s are very friendly, relaxed and social creatures. Their native habitat is the east coast kitchen party. Why do you love your city? “Nobody cares how much money you have If you’ve got enough to get… lees verder

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