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The marketing agency with the city at its heart

We set people in motion. We make buildings, regions and cities (world) famous and turn users into fans and active contributors. As an urban agency, we’re inspired and energised by world cities, and transform this into original and eye-catching communication plans. Always backed by a well-conceived strategy and a powerful concept, with maximum impact and lasting results. Experience how our strategists, marketers and campaigners always do things a little bit differently.

Our expertise

Strategy & concept

Based on our own ‘brand GPS’ we develop a tailored result-focused strategy or concept.

Place Branding

With a compelling story, we put a place on the map and give people authentic, memorable experiences.

Campaigns

Our inventive activations and immersive campaigns engage with the target group.

Placemaking

We collaborate with local users to enhance a place, which fuels energy, builds a community, and creates a vibrant, appealing place.

Brand Urbanism

By bringing together cities and brands, we promote sustainable urban development in an innovative way.

Participation & Community Building

By working collaboratively, and involving ambassadors and fans, we build a passionate, engaged community.

Our work

    
                            Stadhuispromenade Almere 
Participate in creating a new city park
                    
                            Bright Park
Making technology fun and tangible
                    
                            Gouda 750 years
Gouda on the map
                    
                            Brand urbanism
 Win-win partnerships between brands and cities
                    
                            Fietsfan010 
Building bridges for exposure
                    
                            Tilburg - Capital of Social Innovation
 Capturing a city's unique DNA
                    
                            Pop-up city park  
 Temporary park as testing ground
                    
                            Icoon Afsluitdijk 
 On the Afsluitdijk with Daan Roosegaarde
                    
                             Space Continuum  
 Getting Dutch politicians ready for take-off
                    
                             Spoorzone 's-Hertogenbosch  
Placebranding on track
                    
                            Dance for Health 
 On the dancefloor with Parkinson's
                    
                             Hofbogen & Station Hofplein  
Giving an old station new momentum

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Urban Updates

Innovation Districts as Drivers of City BrandingInnovation Districts are of great value to urban renewal, not only in terms of spatial and economic redevelopment, but also with regard to the enrichment and empowerment of the image of the city in question. Conversely, the overarching city brand can add to and accelerate… lees verder
Place Meets Flow: a new transit oasis for New OrleansHow do you shape a street that works well for everyone? During the Walk Bike Places conference in New Orleans, Mobycon and BRAND The Urban Agency introduced the new jointly developed Integrated Place Assessment tool. This tool brings together the best of two… lees verder
‘Hi gorgeous, how are you today?’ It’s Sunday 7AM and I’m on my way to grab my morning coffee in Mid-City New Orleans, where I just arrived. Still jet lagged, the woman’s voice startles me, and I smile hesitatingly. She turns out to be… lees verder

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Urban Insights

Rosa Danenberg from Stockholm, SwedenHow would you describe its inhabitants? Sthlm’ers enjoy a funny contrast between traditional values and extremely trend-following. New design and lifestyles mixed with nostalgia of the Swedisch countryside values. Why do you love your city? Stockholm offers the perfect deal: urban + nature. lees verder
Noelle Ghanem from Londen, United KingdomHow would you describe its inhabitants? Unlike what people usually think of Londoners, they’re actually really kind and helpful people. In London, it’s very cosmopolitan – the mix of cultures is one of the strengths of this city! Why do you love your… lees verder
Riikka Lahdensuo from Helsinki, FinlandDescribe your city in 5 sound bites I would describe Helsinki as: The good life. Plenty of space for both individual originality and communal actions. Perfect size to start a movement. Urban vibe and quiet nature spots intertwined. Well-being (in various ways). How… lees verder

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