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The marketing agency with the city at its heart

We set people in motion. We make buildings, regions and cities (world) famous and turn users into fans and active contributors. As an urban agency, we’re inspired and energised by world cities, and transform this into original and eye-catching communication plans. Always backed by a well-conceived strategy and a powerful concept, with maximum impact and lasting results. Experience how our strategists, marketers and campaigners always do things a little bit differently. In 2028 we aim to have made the lives of 28 million urbanites better and brighter. Want to read more about our ambition?

Our expertise

Strategy & concept

Based on our own ‘brand GPS’ we develop a tailored result-focused strategy or concept.

Place Branding

With a compelling story, we put a place on the map and give people authentic, memorable experiences.

Campaigns

Our inventive activations and immersive campaigns engage with the target group.

Placetesting & placemaking

We collaborate with local users to enhance a place, which fuels energy, builds a community, and creates a vibrant, appealing place.

Free Publicity & PR

With a smart ‘hook’, a fresh angle and the right media approach, we make your story newsworthy.

Brand Urbanism

By bringing together cities and brands, we promote sustainable urban development in an innovative way.

Participation & Community Building

By working collaboratively, and involving ambassadors and fans, we build a passionate, engaged community.

Our work

    
                            Stadhuispromenade Almere 
Participate in creating a new city park
                    
                             Place Branding 
 Puts Hulst back on the map
                    
                            Bright Park
Making technology fun and tangible

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Urban Updates

Tackling urban development: catching dreams in Amsterdamse PoortWe all create the city. Exactly for this reason we gathered dreams for the urban transformation of Amsterdamse Poort, the centre of Amsterdam South-East, together with artist Munir de Vries. In exchange for their ideas and… lees verder
Placetesting: the antidote to placemaking inflationA city beach, a food truck festival or a community garden are all ways to temporarily revitalise vacant sites. Place making is a crucial element for the marketing strategy of places and spaces. Obviously, there’s nothing wrong with putting a dull or forgotten place back… lees verder
On our way to a #Happy2028We enthusiastically shouted ‘Happy 2028!’ almost two years ago. Some of you thought we accidentally missed a decade with our New Year’s greetings, but it was really our intention. By 2028 we want to have made the lives of 28 million urbanites a little more… lees verder

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Urban Insights

Mathilde Riou from Nantes, FranceHow would you describe the city’s inhabitants? Nantes’ inhabitants are a very heterogeneous group, from catholic families to activists of the ZADs micro-society, from students to business men in suits. I find that the extremes are quite striking here. Why do you love… lees verder
Eva van Bolderen from Shanghai, ChinaHow would you describe its inhabitants?  As a port city, Shanghai has always had a great mix of people living in the city; the original Shanghainese, but also a lot of domestic migrants and expats living here. I have been mostly surprised by their… lees verder
Anna Swagerman from Berlin, GermanyHow would you describe Berlin’s inhabitants? Of course there are various bubbles, but many young people share a certain innovativity. From experimenting with alternative ways of living, to launching ideas in the start-up scene. Why do you love your city? Berlin has an… lees verder

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