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The marketing agency with the city at its heart

We set people in motion. We make buildings, regions and cities (world) famous and turn users into fans and active contributors. As an urban agency, we’re inspired and energised by world cities, and transform this into original and eye-catching communication plans. Always backed by a well-conceived strategy and a powerful concept, with maximum impact and lasting results. Experience how our strategists, marketers and campaigners always do things a little bit differently. In 2028 we aim to have made the lives of 28 million urbanites better and brighter. Want to read more about our ambition?

Our expertise

Strategy & concept

Based on our own ‘brand GPS’ we develop a tailored result-focused strategy or concept.

Place Branding

With a compelling story, we put a place on the map and give people authentic, memorable experiences.

Campaigns

Our inventive activations and immersive campaigns engage with the target group.

Placemaking

We collaborate with local users to enhance a place, which fuels energy, builds a community, and creates a vibrant, appealing place.

Brand Urbanism

By bringing together cities and brands, we promote sustainable urban development in an innovative way.

Participation & Community Building

By working collaboratively, and involving ambassadors and fans, we build a passionate, engaged community.

Our work

    
                            Stadhuispromenade Almere 
Participate in creating a new city park
                    
                             Place Branding 
 Puts Hulst back on the map
                    
                            Bright Park
Making technology fun and tangible

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Urban Updates

Inspiration session: Re-building (the identity of) ChristchurchWhen: Monday 27 May, 15.00 – 18.30 Where: Rotterdam What lies at the heart of a city’s identity if it is continuously changing? It is a question currently being dealt with by many city makers, and forms the inspiring story and urban challenge that Christchurch stands for. lees verder
Christchurch: 5 insights from a rising phoenixDesigning a dream city is easy; rebuilding a living one takes imagination Jane Jacobs How often does a city get an opportunity to reinvent itself? One city that does at the moment is Christchurch. In 2010 and 2011, the city was hit by… lees verder
Don’t kill your darlingsInitiatives are increasingly launched by the people of the city — its residents, entrepreneurs, local organizations. Municipalities and funds regularly support such initiatives, but things can sometimes go wrong when it comes to working together. To ensure that initiatives don’t stall before reaching fruition, we’ve… lees verder

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Urban Insights

Marieke Koets from Sydney, AustraliaHow would you describe Sydney’s inhabitants? Syndeysiders are active, love their beaches and depending on the suburb they’re arty, organic, corporate and sometimes in denial (it does get cold here in winter) Why do you love your city? Sydney is always on the… lees verder
Inge de Boer from Milan, ItalyHow would you describe its inhabitants?  A mix of people, from the cliché Milanese well dressed (not on Saturday as jogging trousers seem to be obligatory for many), to the real Milanese born and raised here, to the new Milanese, both immigrants from others… lees verder
Joost Voeten from Houston, United States of AmericaHow would you describe Houstons inhabitants? Very friendly, very diverse and multicultural, food loving, hard drinking, car driving, interested and interesting, chilled out. Why do you love your city? Because it’s a sprawling huge city without zoning laws and it all works out… lees verder

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