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The marketing agency with the city at its heart

We set people in motion. We make buildings, regions and cities (world) famous and turn users into fans and active contributors. As an urban agency, we’re inspired and energised by world cities, and transform this into original and eye-catching communication plans. Always backed by a well-conceived strategy and a powerful concept, with maximum impact and lasting results. Experience how our strategists, marketers and campaigners always do things a little bit differently.

Our expertise

Strategy & Concept

Based on our own ‘brand GPS’ we develop a tailored result-focused strategy or concept.

Place Branding

With a compelling story, we put a place on the map and give people authentic, memorable experiences.

Campaigns

Our inventive activations and immersive campaigns engage with the target group.

Placemaking

We collaborate with local users to enhance a place, which fuels energy, builds a community, and creates a vibrant, appealing place.

Free Publicity & PR

With a smart ‘hook’, a fresh angle and the right media approach, we make your story newsworthy.

Brand Urbanism

By bringing together cities and brands, we promote sustainable urban development in an innovative way.

Social Media & Community Building

Working online and offline to build an engaged community.

Our work

    
                            Stadhuispromenade Almere 
Participate in creating a new city park
                    
                            Bright Park
Making technology fun and tangible
                    
                            Brand urbanism
 Win-win partnerships between brands and cities
                    
                            Fietsfan010 
Building bridges for exposure
                    
                            Tilburg - Capital of Social Innovation
 Capturing a city's unique DNA
                    
                            Icoon Afsluitdijk 
 On the Afsluitdijk with Daan Roosegaarde
                    
                             Space Continuum  
 Getting Dutch politicians ready for take-off
                    
                             Spoorzone 's-Hertogenbosch  
Placebranding on track
                    
                            Pop-up city park  
 Temporary park as testing ground
                    
                            Dance for Health 
 On the dancefloor with Parkinson's
                    
                             Hofbogen & Station Hofplein  
Giving an old station new momentum
                    
                            Smart Cities Conference 
 Business case in één dag

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Urban Updates

Place Meets Flow: a new transit oasis for New OrleansHow do you shape a street that works well for everyone? During the Walk Bike Places conference in New Orleans, Mobycon and BRAND The Urban Agency introduced the new jointly developed Integrated Place Assessment tool. This tool brings together the best of two… lees verder
‘Hi gorgeous, how are you today?’ It’s Sunday 7AM and I’m on my way to grab my morning coffee in Mid-City New Orleans, where I just arrived. Still jet lagged, the woman’s voice startles me, and I smile hesitatingly. She turns out to be… lees verder
The psychology behind participationParticipation – the word on everyone’s lips in 2018. It literally means ‘active participation’, which ranges from simply being informed to actual decision-making, also known as co-creation. In the participation debate, we all focus mainly on the form. One idea is more creative than the… lees verder

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Urban Insights

Inge de Boer from Milan, ItalyHow would you describe its inhabitants?  A mix of people, from the cliché Milanese well dressed (not on Saturday as jogging trousers seem to be obligatory for many), to the real Milanese born and raised here, to the new Milanese, both immigrants from others… lees verder
Joost Voeten from Houston, United States of AmericaHow would you describe Houstons inhabitants? Very friendly, very diverse and multicultural, food loving, hard drinking, car driving, interested and interesting, chilled out. Why do you love your city? Because it’s a sprawling huge city without zoning laws and it all works out… lees verder
TJ Maguire from Halifax, CanadaHow would you describe its inhabitants? Haligonian’s are very friendly, relaxed and social creatures. Their native habitat is the east coast kitchen party. Why do you love your city? “Nobody cares how much money you have If you’ve got enough to get… lees verder

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