Noelle Ghanem from Londen, United Kingdom

How would you describe its inhabitants?

Unlike what people usually think of Londoners, they’re actually really kind and helpful people. In London, it’s very cosmopolitan – the mix of cultures is one of the strengths of this city!

Why do you love your city?

London surprises me everyday – it’s impossible to get bored! There’s always something happening, somewhere to explore and there are some really sweet spots if one looks well. London has also a lot of parks and green areas which makes it really enjoyable during summer (It’s not always grey!).

What’s the best place in your city and why?

Tough question. I’d probably go with Richmond Park, where you can get really close to deers and spend a lovely afternoon in this massive park. Who thought something like that existed in London!

What’s the biggest challenge your city is facing?

Brexit has brought uncertainty and fear amongst a lot of people and the housing crisis has only increased the number of homeless people. The biggest challenge for London is to remain known for being a vibrant modern, iconic and welcoming city.

Should we open a flexible office in your city? And if so, who would we be working for?

London has a long history of being an amazing experimental city with a wonderful tech-hub and pop-ups that open everyday. The city is constantly changing. Areas have seen an amazing development in 5 years such as Brixton, Clapham … all of the South East!

I’d say the first client for BRAND The Urban Agency could be a city council.