Urban Updates

We like to show you what inspires us in our Urban Updates
Vibrant, growing, moving, buzzing: the quest for Sofia’s DNA
Vibrant, growing, moving, buzzing: the quest for Sofia’s DNA

So far, most of the work my colleagues and I do takes place in Dutch cities. Recently, however, we’ve had the privilege to shed a light on the marketing challenges of cities abroad. In April, Gwenda and I visited Sofia for the… lees verder

Urban Influencers: city ambassadors 2.0
Urban Influencers: city ambassadors 2.0

Broederliefde and Spangen. Danny Boyle and East London. Sergio Herman and Zeeuws-Vlaanderen. The common denominator here? Each one is an ambassador for a town or particular community. They are passionate about a certain place – and seize every opportunity to share that love. BRAND The… lees verder

Beirut: a captivating city of contrasts
Beirut: a captivating city of contrasts

Beirut. Once the Paris of the Middle East. Sophisticated and exotic. A place where more than thirty faiths have lived side by side for centuries. But also a place of destruction and sorrow. The civil war that raged there in the second half of the… lees verder

BRAND celebrates World Parks Week
BRAND celebrates World Parks Week

From April 29th until May 7th, parks all over the world were celebrated during World Parks Week. We love the idea to put successful public spaces in the spotlight. However, the initiative is not yet widespread in the Netherlands. That is why whe decided to… lees verder

Call for submissions: share your best photos of city life!
Call for submissions: share your best photos of city life!

What makes a city? If you look for images of major cities, you’ll find plenty of skylines and buildings. But not as many images of the city as a place where people live, work, meet and celebrate. And after all, cities are made by people. lees verder

Urban activism in Sofia
Urban activism in Sofia

Sofia? It’s not love at first sight. Initially, the city seems a little cold, a little distant. A city of buildings, squares and roads reminiscent of the Communist era that existed between 1946 and 1990. Severely damaged in World War Two – in the time… lees verder

Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities
Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities

This blog was published at Placebrand observer  Brand urbanism is the topic of this guest post by Rinske Brand of the Netherlands. Learn about the growing importance of branded public spaces and brand partnerships in cities, and how cities like London, Madrid, Manila and… lees verder

Rinske’s TED Talk – Creating the Rotterdam of Tomorrow
Rinske’s TED Talk – Creating the Rotterdam of Tomorrow

What if companies and brands spent a fraction of their massive marketing budget on making our cities better, more attractive, healthier places to live? Imagine the incredible things we could achieve with just 1 percent of that 6 billion euros. Watch Rinske’s TED talk about brand urbanism and… lees verder

White paper ‘Mobilizing citizen participation through social media’
White paper ‘Mobilizing citizen participation through social media’

The Netherlands Embassy invited Rinske Brand to present Cyclefan010 during the conference Pro Walk Pro Bike Pro Place in Vancouver. There, she talked about how we mobilise cyclists in Rotterdam and encourage their participation in Rotterdam council’s biking policy. You can read her full… lees verder

BRAND VPRA Q-Certified
BRAND VPRA Q-Certified

BRAND is VPRA Q-Certified. We are an accredited organisation, formally acknowledged by the industry as meeting all the quality criteria required of PR and communication agencies. The award recognises BRAND for the excellence of our professional practice, the professionalism of our team, and the quality… lees verder

BRAND wins Dutch PR MVO Award
BRAND wins Dutch PR MVO Award

The jury of the Dutch PR MVO-Award praised the campaign concept Changing Perspectives for its creativity and originality. In its report, the jury commended the campaign’s approach for literally transforming the perspective of Parkinson’s’ sufferers from people with a degenerative disease to people with a… lees verder