The marketing agency with the city at its heart

We set people in motion. We make buildings, regions and cities (world) famous and turn users into fans and active contributors. As an urban agency, we’re inspired and energised by world cities, and transform this into original and eye-catching communication plans. Always backed by a well-conceived strategy and a powerful concept, with maximum impact and lasting results. Experience how our strategists, marketers and campaigners always do things a little bit differently.
Vibrant, growing, moving, buzzing: the quest for Sofia’s DNA
Vibrant, growing, moving, buzzing: the quest for Sofia’s DNA

So far, most of the work my colleagues and I do takes place in Dutch cities. Recently, however, we’ve had the privilege to shed a light on the marketing challenges of cities abroad. In April, Gwenda and I visited Sofia for the… lees verder

Urban Influencers: city ambassadors 2.0
Urban Influencers: city ambassadors 2.0

Broederliefde and Spangen. Danny Boyle and East London. Sergio Herman and Zeeuws-Vlaanderen. The common denominator here? Each one is an ambassador for a town or particular community. They are passionate about a certain place – and seize every opportunity to share that love. BRAND The… lees verder

Beirut: a captivating city of contrasts
Beirut: a captivating city of contrasts

Beirut. Once the Paris of the Middle East. Sophisticated and exotic. A place where more than thirty faiths have lived side by side for centuries. But also a place of destruction and sorrow. The civil war that raged there in the second half of the… lees verder

Joost Voeten from Houston, United States of America
Joost Voeten from Houston, United States of America

How would you describe Houstons inhabitants? Very friendly, very diverse and multicultural, food loving, hard drinking, car driving, interested and interesting, chilled out. Why do you love your city? Because it’s a sprawling huge city without zoning laws and it all works out fine. Everything… lees verder

TJ Maguire from Halifax, Canada
TJ Maguire from Halifax, Canada

How would you describe its inhabitants? Haligonian’s are very friendly, relaxed and social creatures. Their native habitat is the east coast kitchen party. Why do you love your city? “Nobody cares how much money you have If you’ve got enough to get in a… lees verder

Ricardo Villagomez from Mexico City, Mexico
Ricardo Villagomez from Mexico City, Mexico

Describe your city in 5 soundbites Mexico City is a huge, crowded and vibrant place. It is full of contrast: you can find either a top world-known restaurant in a fancy neighborhood, or an endless self-built slum just 30-45 minutes away in the periphery. How… lees verder

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