Social media has become an inseparable part of everyday life. In Holland, roughly 9 in every 10 people are active social media users. So it’s safe to say that a large part of the conversation has shifted from offline channels to online platforms. And social media has also become a vital tool in the strategies of places, brands and businesses. Social media is one of the most effective ways you can reach your target audience.
Social media is ‘social’ for a good reason. It isn’t just for sending information – it’s a medium where the conversation happens. The place where you can enter into the dialogue, and listen to the target group. You can only connect meaningfully with your audience and build a committed fan base or community by using authentic content and becoming ‘engaged’.
In today’s world, a business has to have a social media presence. By using social medial channels effectively, you give your offline message extra impact. A place or region may be remarkable, a company may be involved in incredible things – but unless you connect with the right audience online, you often won’t achieve your missions and objectives. This is why we use social media in almost every project we undertake. By getting into conversation with fans and involving ambassadors, we grow the online reach for our client or project.
What’s our approach?
Our team includes creative and strategic community managers who assist our clients with their online challenges, and build online communities for them. People often underestimate the amount of work that goes into staying up to date with social media. If companies don’t follow a properly structured approach, they’ll miss opportunities. Using social media channels strategically and consistently, and sharing well-crafted content, delivers enormous added value – such as greater target group engagement – straight away.
We offer our clients a bespoke social media strategy. From temporary support for campaigns and events, strategic advice and training to help your own team, to taking care of all your social media accounts and activity for you.